On 27-29 March 2012, CITIC Telecom International – Global Sales team joined the BARG#79 meeting held by China Unicom in Shanghai, China. BARG (Billing, Accounting and Roaming Group) is a sub-group of GSMA and focuses on regulations, best practices and networking in roaming. The purpose of us joining this meeting is to promote “CITIC Telecom” as an international carrier and to attract new customers.
During this event, CITIC Telecom International participated the Coffee Break Sponsor. Coffee Break Sponsor is one of the 3 highest-level sponsorships of this event. As a result, not only did the attendees know who CITIC was, they were more than ready to discuss business with us.
BARG#79 has the exact pool of audience that we want to approach. There were 600+ attendees at this meeting, most of whom are roaming specialists from GSMA member companies worldwide. Among these attendees, 400+ are from Middle East, Africa, Europe, North America and South America, where we are looking for new business opportunities. We were able to have a strong brand presence at this event. The professionalism of our team has attract much attention. Besides, the team held 34 bilateral meetings and 28 of them were with new customers.